AG - Archives

Some interviews I conducted as managing editor of afaqs.com

That's me interviewing a media biggie at an afaqs event at Mumbai in 2019. Read the accompanying article here.

In conversation with a marketing honcho at an afaqs event in Delhi in 2019. Read the full story here.

Some fun pieces I wrote for afaqs.com:

100 year old pandemic, 100 year old advertisements...Just like we see today, even 100 years ago brands claimed their products prevented or cured the deadly influenza virus. There was a similar barrage of hygiene and immunity products that promised protection from the flu.

‘Covid Consumerism’: Good for business, bad for marketing?As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.

Goddess Hygieia is the only deity we need to worship in 2020As the hygiene category steals the limelight, a quick ode to its eponymous owner, a Greek Goddess the world is worshipping.

If a ‘German Lab’ says it’s pure, it must be…The new tool of persuasion for honey marketers is a claim to ‘100% purity’, backed by Germanic laboratories.

Secret superstars of Sebamed’s ads: the NABL, the pH scale, litmus paper As Sebamed and HUL have it out in court, over the former’s recent ads, we deconstruct the jargon this battle is hinged on.

Tale of two biscuits… what happens after the first bite? New ads for Britannia and Parle G offer insight into the 30-second portrayal of the Indian housewife today.

Czech cars, Indian emperors, and myth-inspired auto brand namesLast week, Skoda announced a new SUV called Kushaq. A quick, whimsical dive into what the name means and entails.

Marketing & MythologyBrands named after Gods

Mardonwale musings and some vintage ads...From hairy chests to hairy faces...

Remembering Air India's Maharaja on the sets of KBCWhen Big B saluted Air India while filming Kaun Banega Crorepati...

Models, ambassadors, endorsers, influencers...Same job, different titles...

Will Indians buy into Xiaomi’s promise of shoes?A recent ad for Xiaomi’s running shoes made us take a closer look at the mechanisms of product extension and brand diversification.

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